“I guess I would wear cashmere if I wanted to feel cozy and comfortable. Cashmere always makes you feel like you’re being hugged by maybe ten people, and it also makes you feel like you’re right next to a fireplace.” So coos Ryan McGinley in soothing tones in this slightly cheesy video for Uniqlo.
Scoffing aside I must admit I’m tempted by the cut and colours of these Uniqlo men’s cashmere knits*, which are part of the silk and cashmere line and come in 330 colour options. (more…)
I don’t know why but I just don’t get Uniqlo. It’s a bit like M & S, everyone else raves about those fabulous finds but for me it’s Not Quite There. Yet even I have to hold my hand up and say its new T-shirt campaign rocks big time. UT is a new concept celebrating the T-shirt. Uniqlo has opened a concept store in Japan and enlisted a host of in-the-loop scenesters including Peter Saville, Gareth Pugh and Kim Jones to design a limited edition tee (yes, yawny idea but good choice of people). Not only that but king-of-cool Terry Richardson has been enlisted to shoot the tees which are modelled by the likes of Missy Rayder, Alison Mosshart and Terry himself. Now if that’s not fantastic marketing I don’t know what is.