The perfume that never was
Exhibition idea! All those incredible ideas, expensive mistakes, too impossible-to-produce design innovations that never came to fruition.
Example: this Marni perfume bottle by design firm, Sybarite, who created Marni’s global retail identity during the Consuelo Castiglioni years. Sybarite founders Torquil McIntosh and Simon Mitchell’s fragrance bottle never made it to stores, as Castiglioni decided to keep it for her own private collection.
“It nearly launched until Consuelo decided she loved it so much she didn’t want the public to have it,” (more…)