Selfridges

Jo Malone X Calm & Collected X Selfridges #beautyproject



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Here’s a great three-way collab that marries experiential retail with personalisation and a hand crafted approach to design. Last week, Jo Malone London invited me to experience its pop-up screen printing studio hosted by creative collective Calm & Collected. The arty foursome have designed special graphic labels for five of Jo Malone London’s favourite scents (yay, Pomegranate Noir is in there!) and as an added bonus the guys are screen-printing complementary boxes to go with. (more…)



Proenza Schouler X MAC just landed at Selfridges



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DROP EVERYTHING! Can we please take a moment to admire the beauty that is this Proenza Schouler X MAC collection? The packaging is as lovely as the products with a psychedelic yet sophisticated degrade effect on the boxes, pencils and brushes, as well as on the blusher compact itself. This little lot just landed at Selfridges



Fornasetti’s fragranced windows



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Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!



SPOILER ALERT! Selfridges advent calendar and Net-a-Porter beauty box



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It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.

First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… (more…)