Selfridges

Personalised fashion: the update



1 3X1-custom-jeans

So have you been wondering how my 3X1 custom jeans turned out? Well I hope you like details because there’s a lot to take in. After my appointment at Selfridges with the 3X1 team at the beginning of August in which they let me modify their W2 Boyfriend jean with my choice of denim, thread, pocket details, buttons and zips, I took delivery of the finished article four weeks later. Like my Smythson experience, the choice was quite overwhelming at the time but the results are nothing short of superb. (more…)



What I learnt at the Selfridges Disneyrollergirl denim workshop



Selfridges-Denim-Studio-Window 4

Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.

This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. (more…)



Learn the insider secrets of denim with me at Selfridges Denim Studio



Disneyrollergirl-Selfridges-Denim-lovers

Got plans for next Saturday afternoon? Well cancel them and hang out with me instead! I’m teaming up with Selfridges to host one of their in-store workshops to celebrate the new Denim Studio and this one is for both hardcore denim geeks and those who still haven’t found their perfect jeans.

I’ll be teaming up with a member of Selfridges’ personal shopping team and one of their expert alterations team to discuss everything there is to know about denim and jeans. Think of it as an insider’s guide to denim. So if you want to know what the emerging trends are in denim (and the how and why), the secret to knowing what to look for in fit, cut and wash, what the limitations are in remodelling a pair of denim jeans (or dress or jacket for that matter), or you just want an opinion on what looks good on you, then please come and join our masterclass.

We will be in an informal hub in the denim personal shopping area so the aim is to make this more of a relaxed conversation than a lecture. The workshop is free, just email rsvp@selfridges.co.uk to book a session – 2pm, 3pm or 4pm – on Saturday 6th July.

And if you can’t come but want questions answered, or want to send a question in advance, leave it in the comments below or email/tweet me (drg@disneyrollergirl.net, @disneyrollrgirl) and I’ll get an answer from my experts.



How Selfridges produced the world’s first co-created denim ad campaign



Selfridges-Denim-Lovers-Campaign-Disneyrollergirl

How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)