Who doesn’t love COS? The Swedish brand may be the high street sister company of H&M but it has all the hallmarks of a higher end designer brand. It has its own aesthetic signature, an arty, design-conscious customer base and an intelligent point of view. It feels kind of secretive though, so here’s a wee peek into the brand as it launches a pop-up shop in Milan (designed by Gary Card).
You can keep Jessica Alba for Marie Claire and Cameron Diaz for Harper’s Bazaar, I’m more interested in Yayoi Kusama on the cover of Wallpaper (and she designed it too). My problem with actresses and pop stars on the cover of mags is that each celeb has done so many covers with the required !!EXCLUSIVE!! interview that they literally have nothing of interest left to say. Everything of consequence has been said already. Artists on the other hand tend to be less publicity hungry (obviously there are exceptions) so rarely give interviews and they have a more specific outlook on life which means that when they do, they actually have something worth saying.
If you haven’t yet seen the Kusama exhibition at Tate Modern, do hurry. It ends on 5th June when it then moves to New York’s Whitney Museum of American Art on 12th July. And then on the 15th, we’ll finally see the long-awaited Louis-Vuitton-Yayoi-Kusama ready-to-wear collaboration – with windows in all LV’s stores worldwide showing VM displays created by Kusama of course (think red and white polka dotted eels writhing under the sea). It’s in the diary…
The limited-edition cover by Kusama is available to Wallpaper subscribers and on newsstands in Japan.