retail concepts

Beauty social networks ‘are a marketer’s paradise’…




I often trawl The Fashion Spot forums to research new fashion ad campaigns and magazine editorials but I’m not so well up on the beauty forums. The New York Times has an interesting piece on beauty review sites like She Said Beauty and Pampadour, which let consumers talk to each other about beauty products before they buy. Sephora’s beauty network, Beauty Talk gives its super-users advance info on new products which is a nice perk as well as a good way to keep them contributing to the site (unsurprisingly, Beauty Talk members spend more money on the site than regular customers). Read the story here



Buy it now: How Moda Operandi is monetising the Met Ball



Right, now that Vogue Festival is out of the way, the next Vogue event to diarise is the Met Gala, coming on 6th May. Especially if you’re a celeb-loving fashion fan. The red carpet arrivals at the Costume Institute benefit will be livestreamed next Monday at 7pm EST on the Moda Operandi, US Vogue, Samsung and Metropolitan Museum of Art websites. (more…)



Will you buy a Vogue coffee cup at the Vogue Festival?



The second Vogue Festival is only two weekends away and the jam-packed schedule keeps on growing (see the whole schedule here). But like any good event, there’s also a bunch of merch you can buy – so I hope you have deep pockets. How about your very own Vogue Starbucks-style coffee cup for that all-important Anna W moment? (more…)



Free goody bag: Cult Beauty’s ultimate gift with purchase



The beauty sample box phenomenon keeps on growing. (There are now even sites dedicated to swapping and collecting products.) Cult Beauty has its own take on the idea with its ‘goody bags’ which work as a tempting GWP.

From today* if you spend £50 or more, you can receive a swag bag of cult minis, including NCLA’s Peter Som nail wrap collection, 3ml Dr Lipp Original Balm and 3ml Aromatherapy Associates Deep Relax. (more…)