retail concepts

London Fashion Week: Brazil Rising at The Shop At Bluebird



Alongside the official London Fashion Week show schedule, there were all manner of extra curricular activities going on. My week kicked off with a breakfast at The Shop At Bluebird to launch Brazil Rising, a pop-up shop curated by Alice Ferraz. Alice is the owner of F*hits, Brazil’s super-blogger platform, but she’s something of a dynamo herself. (more…)



Introducing: Work Out Life



In the post-Olympics afterglow I’m sure there will be thousands of people catapulted off the sofa into a life-affirming fitness regime. If you’re one of them (I’m not…yet), this might help get the pulses pumping. Newly launched WORKOUTLIFE.com hopes to be a bit of a game changer in the fashion-sportswear space, simply because it doesn’t want to be slotted into one neat box. Founded by Rebecca Quade and with design headed up by Ebru Ercon (formerly of Hussein Chalayan for Puma and Stella McCartney for Adidas), WORK OUT LIFE is all about multi-tasking for the overlapping areas of life, so think working out, workwear and everything else.

With her background in high end sportswear (as well as working on New Power Studio, her own line, and a collab with Asos), Ercon has brought a knowledge of cut and quality tech fabrics together to produce a collection of handsome pieces that tick multiple boxes. My favourite pieces from the website are the tailored ‘Gigabyte’ cropped trousers, the ‘Sidelined’ gathered mesh skirt and ‘Get Sophisticated‘, the poshest cropped sweatshirt you’ll see this side of the catwalk. Quade, a former marketing pro, is keen for the website to be more than just a clothes shop, her vision is for a global portal to promote a healthy body image in the fashion space. For starters then, here’s a video of Bambi Northwood-Blythe looking divine while getting her yogi on…

www.WORKOUTLIFE.com



Shop report: Couverture



In a world where everything can be discovered via blogs, Twitter and social curation sites, it’s a wonder that some stores still manage to consistently carry exciting, unheard-of brands. One of those is the excellent Couverture, a judiciously edited fashion and lifestyle store in Kensington Park Road. (more…)