retail concepts

Who is Barbara Hutton and what is that fantastic rock she’s wearing?



This handsome Cecil Beaton photo is on show at Selfridges’ Wonder Room as part of the Cartier Loves Diamonds exhibition. I wasn’t aware of La Hutton but she was a well known American socialite and this Pasha Of Egypt diamond was the biggest circular cut diamond in the world. Alas, Babs didn’t like the octagonal shape of the diamond so Cartier recut it and set it in this humdinger of a ring. If you’re down Selfridges way between now and 29th April, do swing by the Wonder Room where you can see more photos of iconic Cartier designs as well as some fine examples of Cartier’s historic jewels. Plus the jewels are all for sale should the urge to buy strike you…



Introducing Vestiaire Collective and Odetta boots



As I never tire of saying, I’m not the biggest online shopper. The reasons are many but in a nutshell:
*I live in London. We have Harvey Nichols, The Shop At Bluebird, Portobello Market et al
*I work in fashion, ergo I like to shop on the hop, browsing in stores on my daily beat
*I’m freelance and despite some people’s conclusions, I don’t sit at home in front of a screen all day so I’m not always in to receive parcels (more…)



Danish retailer Only launches interactive, shoppable fashion film



As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)



BRITISH DESIGNERS COLLECTIVE: FIFTEEN MINUTES WITH PREEN



Preen’s Justin Thornton is talking me through their design research process. It involves books, mood boards, deconstructing their archive and a veritable blogroll of online resources. “We photocopy from books and create mood boards from that to focus where we want to go. An element of the mood board might be a detail, or else it might just be an attitude of a woman,” says Thornton. (more…)