retail concepts

Free goody bag: Cult Beauty’s ultimate gift with purchase



The beauty sample box phenomenon keeps on growing. (There are now even sites dedicated to swapping and collecting products.) Cult Beauty has its own take on the idea with its ‘goody bags’ which work as a tempting GWP.

From today* if you spend £50 or more, you can receive a swag bag of cult minis, including NCLA’s Peter Som nail wrap collection, 3ml Dr Lipp Original Balm and 3ml Aromatherapy Associates Deep Relax. (more…)



In-flight shopping the Fabergé way



Oh boy, how the other one per cent lives! While I spend Easter gorging on Milk Tray Green & Blacks eggs in (highly likely) snowy showers, others are jetting to warmer climes  – airport strikes notwithstanding. But for the super-luxe jet set, it gets even better. Forget the obligatory bottle of Chanel scent, passengers on a VistaJet flight can buy these oh-so-exclusive Fabergé eggs to satisfy their in-flight shopping urge.

Available as part of its spring ‘Egg Miles’ project, Fabergés limited edition collection of fine jewellery egg pendants is available to buy in cabin for a period of three weeks (from $7,900). According to Fabergé, this is a reflection of a ‘trend for luxury retail at altitude’. Which naturally begs the question, what other frivolously expensive goodies are up for grabs?



Shop report: Toast Marylebone launch



On the chilliest spring day in recent memory (yep, it’s officially spring), Toast invited me to document the launch of its new Marylebone High Street store. In terms of creative direction, evocative imagery and on-point attention to detail, Toast gets it right every time, so it was to be expected that the shop opening would engage all the senses in typical house style. (more…)



Retail trend: Frocks and flowers



Flowers aren’t the easiest things to buy when you’re fashion shopping, but still, I like the idea. From COS’ pop-ups with Clifton Nurseries, to Chanel’s clever Mother’s Day flower stand (in situ at Chanel’s Covent Garden beauty boutique ’til tomororow – buy 100ml of fragrance and pick up a hand-tied posy), fashion retailers are embracing the senses with their floral tributes.

To add to the roll call, Oasis has teamed up with florists Rebel Rebel to open a pop-up shop in its Argyll Street store. Prices are pretty reasonable – from £5 for the small flower pots planted in retro tins – and the shop is in place until the end of the month.