retail concepts

Amanda Wakeley’s shoppable outfit posts



Amanda-Wakeley-On-The-Bed-Campaign

This is a simple but clever marketing campaign I read about on WWD.

Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. (more…)



Last call: Karen Walker’s Candy Bar at Browns Focus



1 Karen-Walker-Candy-Bar 3

Heads-up: There’s only three days left to visit Karen Walker’s Candy Bar at Browns Focus before it packs up and jets off on the next leg of its world tour.

If you love Walker’s cult chunky framed sunnies, you can find exclusive colourways here until Thursday 14th August. (I’ve just taken delivery of the above new wave-esque eye candy – thank you Team KW!) (more…)



How Selfridges produced the world’s first co-created denim ad campaign



Selfridges-Denim-Lovers-Campaign-Disneyrollergirl

How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)