This is a simple but clever marketing campaign I read about on WWD.
Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. (more…)
Heads-up: There’s only three days left to visit Karen Walker’s Candy Bar at Browns Focus before it packs up and jets off on the next leg of its world tour.
If you love Walker’s cult chunky framed sunnies, you can find exclusive colourways here until Thursday 14th August. (I’ve just taken delivery of the above new wave-esque eye candy – thank you Team KW!) (more…)
Oh my! A few Marc Jacobs Beauty products have just gone on sale at Sephora.com three weeks early. Shop shop shop til you can shop no more here! But fast, cos it’s only on sale today and tomorrow (if stocks even last that long)…
How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. (more…)