retail concepts

All about Marc Jacobs’ make-up line



Marc-Jacobs-Beauty-makeup

We’ve finally got a first look at Marc Jacobs’ make-up line, launching at Sephora in August.

The range is extensive and colourful because Jacobs think ‘natural is a little lazy’. There will be foundations, concealers, powders, lip colours, eyeliners, eye shadows, nail polishes and bronzers. And it looks as if they’re going to market some of the products as unisex, including the Lip Lock Moisture Balm, Brow Tamer Grooming Gel, and Remedy Concealer Pen (maybe we’ll see Harry Brant in the ad campaign). (more…)



Yasmin Sewell curates Beach In The East



Yasmin-Cho-Poland-Street

That photo above is from the Disneyrollergirl archives, AKA a pile of scrapbooks and box files containing years worth of photos, cuttings, and ephemera that I’ve held onto ‘just in case’. Yasmin Cho was a late ’90s shop on a first floor in Poland Street, an out-of-sight destination that you had to want to find in order to visit it. Run by Yasmin Sewell, it stocked a curated mix of under-radar labels like Susan Cianccolo, Carol Christian Poell, and Rick Owens. You had to press a buzzer to get in and the sign on the door was made up of coloured sticky dots. Fast forward 15 years and Yasmin Sewell’s early concept has come full circle with a Shoreditch pop-up space called Beach In the East. (more…)



Guest post: The craft of watch-making and experiential retail from Jaeger–LeCoultre at Harrods



JLC AT HARRODS

There’s something charming, and humbling about a one-to-one session with a true craftsman, not least when it comes to haute horlogerie with one of my favourite watch brands: Jaeger-LeCoultre. I’m a big fan of the Reverso watch from the Swiss luxury watch-maker (have you seen its latest collab with Valextra? Oh my!), that just happens to be celebrating its 180th anniversary with a dedicated exhibition space at Harrods. (more…)



Beauty social networks ‘are a marketer’s paradise’…




I often trawl The Fashion Spot forums to research new fashion ad campaigns and magazine editorials but I’m not so well up on the beauty forums. The New York Times has an interesting piece on beauty review sites like She Said Beauty and Pampadour, which let consumers talk to each other about beauty products before they buy. Sephora’s beauty network, Beauty Talk gives its super-users advance info on new products which is a nice perk as well as a good way to keep them contributing to the site (unsurprisingly, Beauty Talk members spend more money on the site than regular customers). Read the story here