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Introducing Vestiaire Collective and Odetta boots



As I never tire of saying, I’m not the biggest online shopper. The reasons are many but in a nutshell:
*I live in London. We have Harvey Nichols, The Shop At Bluebird, Portobello Market et al
*I work in fashion, ergo I like to shop on the hop, browsing in stores on my daily beat
*I’m freelance and despite some people’s conclusions, I don’t sit at home in front of a screen all day so I’m not always in to receive parcels (more…)



Danish retailer Only launches interactive, shoppable fashion film



As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)