H&M

On advertising as editorial and Burberry’s SS12 campaign



This time last year I was in the thick of researching an article for H&M magazine on the increasingly mainstream appeal of fashion advertising. I spent hours refreshing The Fashion Spot forums hungry for news of the emerging SS12 ad campaigns to ensure my summer 2011 feature was up to date. (more…)



Marni for H&M launching March 2012! *VIDEO*



Just announced: Marni for H&M launching March 8th 2012 in 260 stores worldwide and online, including menwear, womenswear and accessories. This is surely perfect timing for Marni, whose signature prints are absolutely perfectly judged for the clashy print-colour mood of the moment. (more…)



What’s worth buying from the Versace X H&M collaboration?




Rather handily, the H&M press day had a couple of rails neatly arrayed with the Versace X H&M collection. I managed to inspect right up close with the Lumix and guess what? Some of the pieces aren’t half bad. I tend to sidestep high street clothes as I don’t really do fast fashion – I like things to last. So my high street shopping is mostly limited to Cos, American Apparel, Topshop, Whistles …and that’s about it. But there were some pretty good quality pieces on the Versace for H&M rail that I admit I didn’t expect to find for the price…

This leather studded dress is definitely worth £179.99 as the leather is super-soft and the seams properly aligned (the PR assured me this wasn’t just a lone perfect sample)

I was also mighty impressed with the studded biker jacket – at £179.99 it’s a great cut, the leather feels and looks luxe and it’s not too much of a one-season wonder

The other pieces that caught my eye for their better-than-expected quality…

Cropped bomber jacket

Men’s crocodile print jeans *paging Henry Holland*

Love the classic cut of this knit top – very Anna Wintour en vacances, no?

I think we all agree that a wardrobe of these suit carriers would be worth queuing for…

The collection goes on sale on Thursday and the rules for shopping are here. What will you be buying?