Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)
What a surprise to see a Nigel Shafran shoot in Vogue. And styled by Joe McKenna too. Shafran’s last Vogue shoot was 21 years ago and he has brought his quiet observational style to the the UK title with this ode to consumerism (beating Karl to the punch), shot in the temples of Vuitton, Chanel and Celine on Avenue Montaigne… (more…)
This week is all about couture but did you know that alongside the gowns, there’s also the haute joaillerie to be wowed by? Louis Vuitton, Christian Dior, Boucheron, Chanel and the rest all showcase their top-tier diamonds, pearls and rubies; quite frankly, the frocks are small fry compared to this finery. (more…)
Playful luxe is the trend that just won’t die and for Christmas, Fendi has gone for it in a major way. Enter its Bag Bugs, which first made their appearance on the AW13 runway in all their funny-faced, Muppets-esque furry glory.
This month, Harrods has the exclusive on Fendi’s Bag Bugs capsule collection. (more…)