Dr Martens First & Forever campaign

Here’s a good example of a branded campaign where everything fits. Dr Martens (whose shoes have really hit their stride in recent seasons) came up with the First And Forever idea, playing on a sense of youthful nostalgia that marries fashion, music, romance and some beautiful imagery. (more…)

Disneyrollergirl 0 Comments Ad campaigns, Brands, Music, Photography, Styling, Technology ad campaigns, Agyness Deyn, AW11, Dr Martens, Gavin Watson, Historypin, social media

5 April, 2010

A day at Dr Martens

Heritage is the watchword of the moment, so how timely that Dr Martens should invite me on a trip to their super-dooper factory last week. The British workwear boot company celebrates its 50th anniversary this year and has, ooh, millions of projects on the go to celebrate. On arrival at the HQ in Northamptonshire, our first stop was the showroom (more…)