Cartier’s chief executive officer Bernard Fornas has been banging on about the ‘feel-guilty factor’ to explain why customers are buying smaller watches to replace the huge stonkers (hello Michael Kors) of last year. I don’t really need an excuse to buy another watch, but if I was to buy a small-faced timepiece and had a few grand going spare, it would have to be Chanel’s H2146 Premiere wraparound in 18K (and £18K!) white gold with diamonds. Chic non?
“I tell a story which is just like a theatre show and the stars of my show are leather and silk…”
Anyone interested in brand communications, visual merchandising or Hermes should watch this excellent video from Imagine Fashion. It features Leila Menchari, creative director of Hermes’ windows (since 1977) interviewed by IF’s fashion features editor Godfrey Deeny. Her poetic descriptions of her work for Hermes and the art of window display are fascinating. Here’s the trailer…
This evening sees Godfrey’s interview with Chanel’s president of fashion, Bruno Pavlovsky go live on Imagine Fashion so look out for it here.
Top of my Spring-Summer 2012 fantasy shopping list is Chanel’s ‘package’ bag complete with chain ‘string’. Utterly impractical, utterly adorable. Alas, I don’t even know if it’s going into production. (more…)