AW14

THE DRG STYLE INDEX: BURBERRY, RAF SIMONS, MCM, CHANEL, LYST



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY WINS THE #ALSICEBUCKETCHALLENGE

As with all pop culture phenomena, there’s a bit of a debate raging around the #alsicebucketchallenge. Sure, it’s a great vehicle for self promotion, but if it raises awareness and cashola then who cares? One of my favourites was Saks Fifth Avenue’s Marigay McKee (AKA the goddess of grooming) who then nominated retail rivals Bergdorf’s, Barneys and Bloomingdale’s. Naturally, Burberry utilised its iconic trench (clever Burberry), and here’s the Topshop team taking on the challenge having been nominated by ASOS. (more…)



On Gap, M&S, and the fashion paradox of Dressing Normal



Angelica-Huston-Gap-Dress-Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)



Buy it now: Jonathan Saunders X Lyle & Scott AW14



1 Jonathan-Saunders-Lyle-and-scott-Aw14

The Jonathan Saunders for Lyle & Scott AW14 collection is technically for guys, but, well, you know what I think about that sort of thing. I would absolutely wear every one of these jazzy golfy beauties. Just arrived at Oki-Ni, Liberty, Present and Lyle & Scott

2 Jonathan-Saunders-Lyle-and-scott-Aw14 (more…)