Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.
ZARA DOES AR
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)
I’m very pleased with my new Arket trouser jeans. I wanted something smarter than my runaround 501s and Nudies and these fit the bill. They’re in a rigid indigo denim, quite high waisted and straight through the calf so they can be worn over heeled boots. And they’re a mere £55. (more…)
In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.
Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)
OK, Arket hasn’t opened yet but first impressions are rather promising. It helps that the press day was meticulously merchandised, the catering was fantastic and the goody bag contained a useful duo of linen tea towel and ‘good’ olive oil.
In case you missed it, Arket is (yet) another new brand from the H&M stable, launching in early autumn. (more…)
