What to buy from Arket: millennial pink jeans, recycled cashmere and a box of cookies



Arket new store opening Regent Street

OK, Arket hasn’t opened yet but first impressions are rather promising. It helps that the press day was meticulously merchandised, the catering was fantastic and the goody bag contained a useful duo of linen tea towel and ‘good’ olive oil.

In case you missed it, Arket is (yet) another new brand from the H&M stable, launching in early autumn. (more…)