Arket

Shop the post: Everyone’s a plantfluencer



Janneke Luursema The Planthunter

“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.”
Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie

The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)



Palate cleanser: The Row SS21



The Row SS21

After overindulging in 90s trash movies, toasted Panettone and lashings of brandy cream, it’s time for a palate cleanse. Here’s mine: The Row SS21.

What’s nice is that you can recreate these looks with stuff you already own. Just super-starch the shirts and steam iron the pants so they have a crease so sharp they could stand up on their own. (more…)



Positive beauty: Forgo Essentials



Forgo hand wash

Bored of all the hand washing posts yet? Nah me neither. Aesop Reverence Aromatique* is my hand wash of choice, followed by Arket Geranium* and Bjork & Berries White Forest*. M&S Calm hand wash* also has vague Aesop-meets-Austin-Austin vibes, with its amber bottles and essential oils.

But Swedish brand Forgo has a much more modern idea. Its Kickstarter is launching a waterless concept that ships sachets of concentrated powder that you mix with water yourself. No plastic, no additives, and lovely minimalist branding for those who are (for better or worse) suckers for such things (more…)



Trend Report: What to wear for SS20



Arket pink trench

While many say that commercial ‘seasons’ are redundant, I still get new season vibes just before Fashion Week. I think it makes me focused on the newness out there, plus the days are getting longer and I just want to let the light in my life, dammit!

However, new season to me rarely means a total ‘in then out’ about turn from the previous season. That kind of thinking has become outmoded lately anyway, as desirability has become “decoupled from consumption and coupled with knowledge, a story, belonging, and transformative potential to make us better humans.” Instead, this new season edit is an excuse to fill any gaps with updates rather than total novelty. Here’s what’s on my radar for SS20…

1/ UNDONE TRENCH. Trench coats for spring? Clearly not ground-breaking, but I like the new relaxed, slouchy macs and trenches, designed less for harsh weather and more for wearing undone whilst sipping a matcha latte al fresco. (more…)