According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you want ‘everyday luxury’ (the My-wardrobe tagline) at accessible prices. The key SS12 labels for me are Smythson (the stationery has been understandably popular so for SS12 there are bags as well), Carven (who doesn’t love Guillaume Henry’s couture-lite aesthetic?), APC (a new name for SS12), Joseph (on a roll), DVF, Anya Hindmarch and Sophie Hulme.
I had a good nose at My-Wardrobe’s SS12 highlights at their press day, where I also discovered Hermione de Paula, an ex Alexander McQueen print designer whose surreal prints in easy shapes are causing a bit of a stir.
Printed denim by Current Elliot and J Brand’s Maverick jean – a skinny cargo pant that My-Wardrobe predicts to be a sell out
Bionda Castana shoes … the new Manolo?
Star Mela’s global-craft bags – I expect these crafty totes will be everywhere by May in some guise or other
D & G floral blouse – print on print whether matched or mismatched is summer’s mega-trend
Preen’s ‘couture tee’. “The couture tee is a trend for all our customers to get into,” says Eleanor Robinson, womenswear designer buying manager. “It’s ageless, flatters most body shapes, and fits into the wardrobe easily”
Scarf prints – no explanation needed
Sophie Hulme’s embroidered bag – more global-craft influence
Anya Hindmarch’s city-to-beach colour-block bags and Comme Des Garcons’ playful pochettes
I also love DVF’s neutral bag with a flash of pink that can be zipped according to whether you want to show it or hide it
As I mentioned before, Anya Hindmarch likes to take a theme and run with it. For her SS12 showcase at London Fashion Week, she hired the defunct Strand tube station along from Somerset House and themed her collection accordingly. (more…)