What’s the deal with high street fragrances emulating niche perfumery?



Marks & Spencer Seasalt & Freesia eau de toilette

I’ve just done a KonMari fragrance sweep and given a load of hardly-used perfumes to my sister and her friends. Her favourite? An Urban Outfitters eau de parfum called Citron Glacé. I feel her joy; I’ve also kept my Urban Outfitters Macaron Rosé, a light burnt caramel gourmand that was a steal at £15 for 30ml. (I think they might be out of stock or discontinued).

Last week, Jane at British Beauty Blogger posted some pictures of a new high street fragrance line (above) with very chic packaging reminiscent of last year’s Chanel Les Eaux de Chanel bottles. We had to guess the brand and I was thinking along the lines of & Other Stories. (more…)