Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
22 October, 2011 @ 1:00 pm
Just vile, I shan’t be buying a thing!
22 October, 2011 @ 1:48 pm
I completely agree. Absolutely awful.
22 October, 2011 @ 2:58 pm
This comment is so offensive, “I can see it relating up North.” In other words speaking for some equally as vile liverpudlian/ newcastle style offensives, just heap the whole country into one tacky pile, buyer for HOF.
22 October, 2011 @ 5:46 pm
I’m not from the UK, so I do not understand what you mean…
What is Essex chic?
23 October, 2011 @ 4:35 am
It’s an oxymoron.
22 October, 2011 @ 8:43 pm
Don’t worry ladies..it’s only House of Fraser, the home for the sartorially challenged
http://somefashionclout.blogspot.com
23 October, 2011 @ 11:00 am
Ouch, that comment certainly hit a nerve…Rita, ‘Essex chic’ refers to girls from Essex on the outskirts of London who have a particular style but in this case, more specifically to a popular TV series called The Only Way Is Essex. These two stars have brought out a clothing range which is being sold in House of Fraser stores. The ‘Essex’ style is not generally thought of as aspirational, but the buyer knows it will appeal to a certain customer who might aspire to be like these TV stars.
23 October, 2011 @ 1:51 pm
Good Lord – NO
23 October, 2011 @ 5:45 pm
yes, this is what english non-designer fashion has come to, aspirations of the plastic-fantastic, cheap trash brigade. give me strength… what’s next, an underwear line by working girls?
23 October, 2011 @ 9:24 pm
Time to boycott House of Fraser?