Quote of the day
“Essex is very on trend at the moment, isn’t it? It’s Essex chic. I can see it translating up north and in the rest of the country.”
House of Fraser buyer, Louise Bailey on the new TOWIE fashion line by Billie and Sam Faiers, launching at House of Fraser on Tuesday
22 October, 2011 @ 1:00 pm
Just vile, I shan’t be buying a thing!
22 October, 2011 @ 1:48 pm
I completely agree. Absolutely awful.
22 October, 2011 @ 2:58 pm
This comment is so offensive, “I can see it relating up North.” In other words speaking for some equally as vile liverpudlian/ newcastle style offensives, just heap the whole country into one tacky pile, buyer for HOF.
22 October, 2011 @ 5:46 pm
I’m not from the UK, so I do not understand what you mean…
What is Essex chic?
Verena Hafner - musings of a fashion stylist
23 October, 2011 @ 4:35 am
It’s an oxymoron.
22 October, 2011 @ 8:43 pm
Don’t worry ladies..it’s only House of Fraser, the home for the sartorially challenged
23 October, 2011 @ 11:00 am
Ouch, that comment certainly hit a nerve…Rita, ‘Essex chic’ refers to girls from Essex on the outskirts of London who have a particular style but in this case, more specifically to a popular TV series called The Only Way Is Essex. These two stars have brought out a clothing range which is being sold in House of Fraser stores. The ‘Essex’ style is not generally thought of as aspirational, but the buyer knows it will appeal to a certain customer who might aspire to be like these TV stars.
23 October, 2011 @ 1:51 pm
Good Lord – NO
23 October, 2011 @ 5:45 pm
yes, this is what english non-designer fashion has come to, aspirations of the plastic-fantastic, cheap trash brigade. give me strength… what’s next, an underwear line by working girls?
23 October, 2011 @ 9:24 pm
Time to boycott House of Fraser?