Mag wars
The debate regarding trad media vs online cotinues to rumble on. I swing both ways on this one – I need Fashionista and Grazia Daily for my hourly fashion fix and the glossies for the shoots and meatier articles. There will always be room for paper in my life so the news of two new magazine launches is welcome. Stylist, coming this autumn, is set to be a free UK weekly published by the same publishers as Shortlist and aimed at the ‘affluent ABC1 women in the 20-40 age bracket’ (i.e. the Grazia market – yikes, competition!). Meanwhile, Grazia launches its French edition on August 29th*. Ah, you French fashionistas, you don’t know what a treat you’re in for. Fantastique!
(*allegedly)
13 August, 2009 @ 8:55 pm
I love Grazia. I think it's by far the best weekly.
'Stylist' sounds interesting though.
13 August, 2009 @ 9:18 pm
I definitely swing both ways ;-)
14 August, 2009 @ 7:00 am
Yeah, like you I need access to a bit of everything and anything I can get my hands on! Real, virtual, whatever, I'll read it so the more the merrier.
15 August, 2009 @ 5:07 am
paper magazines will specialized their content more and more, i think that's what all are heading to.
For the quick & gossipy news we'll have the internet but for thoughtful and well written articles and interviews we'll have the paper magazines… or so I really hope.