Vogue reports that Jil Sander SS19 took its trouser suit cues from the military, the artist’s studio and sports uniforms. I think there’s still plenty of mileage in the boxy, Celine-esque silhouette that’s dominated this decade. Women really seem to like its comfort factor and it aligns with the gender fluid movement perfectly. The Vogue review ends with a caveat that designers Luke and Lucie Meier (now in their third season at Jil Sander) still have some way to go to revive the label.
I think this is a PR thing. If it was up to me, I would get them into stores (Matchesfashion.com?) for a trunk show, get them to meet the customers and shout about their technical prowess because these are well-designed, desirable clothes. Or do more with visual merchandising, create an interactive pop-up world where their inspirations, the clothing and those lush pop-bright bags could be the centre of attention.
Jil Sander isn’t a noisy brand and it’s hard for quieter brands to stand out among today’s logomania and ironic Insta-bait. But this duo has an inherent cool factor that is perfectly pitched to fill the hole vacated by Phoebe Philo. They just need more visibility.
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WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Vogue/Jil Sander SS19
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