Introducing H&M’s laid-back luxe*


So I think we can safely say that Spring is officially here. To underline that message, how about a look at the latest SS14 H&M campaign starring new face Miranda Kerr? Shot in Los Angeles, the collection highlights two of my favourite things – transitional dressing and boy-girl style. If anyone nails that look in an accessible way, it’s got to be Kerr in her exhaustive succession of tailored blazers, silk blouses, shorts and heels.

The campaign was shot in laid-back California, demonstrating the easy wearability of H&M’s throw-on separates. From a cropped boyish tux and leather-look shorts, to a milkshake-hued pleat skirt and sweet off-the-shoulder top, these Spring master-pieces are designed to encourage a personal, free-spirited approach to style. So whether you go for the tailored masculine options (yes please), the off-duty basics or the dressier pieces, it’s all about how you mix it. Because isn’t that how we like to dress now?

Head in-store now to shop the Spring H&M collection or shop online here.

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