Gucci reinvented
So, after many a furrowed brow and clenched jaw, the fash pack has come round to Alessando Michele’s vision for Gucci. I liked it from the first, rushed menswear AW15 collection, which repeated itself in essence for womenswear AW15. We have just seen Cruise 2016 presented in New York, more young, studious-looking models in vintage-inspired threads of a non-specific nature. Michele’s schtick seems to be about the romance and human touch of fashion, hence his Cruise show was presented as girls walking in off the street into a setting of Persian rugs and toile de jouy chairs. Clever and relatable. And beautiful too. (As is the video, the boy is straight out of an Elizabeth Peyton painting.)
I saw the AW15 collection up close a couple of months ago in the press showroom. I wanted to see how it looked on the hanger in more of a retail setting, sans the hoo-ha and styling. It looks great. While the aesthetic is creased and ‘found in the attic’, the execution is top notch, with the finest of fabrics and detailed embroidery. The shoes are of course big news – those furry, cloggy loafers! It’s interesting to see how the people who were at first so ‘eughhhh’ about everything are slowly coming round. That’s what fashion does to you I guess – fickle, huh?
Plus, just in, the Gucci AW15 ad campaign images. These were shot by Glen Luchford and styled by Joe McKenna (who is the king of making high fashion clothes look beautiful but street-ready). I love this campaign, it reminds me of the very best New York street photographers, and takes Gucci into a cool, modern and metropolitan direction. Do you agree?
WORDS AND SHOWROOM IMAGES: Navaz Batliwalla/Disneyrollergirl
AD CAMPAIGN IMAGES: Glen Luchford via Buro247.com
17 June, 2015 @ 10:43 am
I’m with you on this one.
18 June, 2015 @ 12:43 pm
I used to rock a clogg loafer in the ’90’s..ha ha, without fur I have to say though! I agree on the campaign images too, a much more cool and directional Gucci..Emily x
18 June, 2015 @ 12:51 pm
@Preston will be interesting to see if the consumer bites
@FashionBite – I remember those! Can’t say i would wear them but I can def see lots of people pulling it off. Street style bait!