I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock.
The For Days tees look great, made in L.A. from organic, American-grown cotton and eco dyes. While I’m not sure if I’d want a new tee every month (maybe every two months is more realistic), it’s good to see these new circular fashion initiatives emerging to change our consumption behaviours.
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: For Days