Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. WOOD WOOD WARPS DISNEY ICON
Get ready for a very cool Disney collaboration with Danish brand Wood Wood coming to London. Wood Wood chose to stretch and distort classic 30s cartoons of Mickey Mouse, printing the designs on clothes and accessories for men and women. The prints are quite subversive so I’m surprised Disney gave it the go ahead – it’s known for being extremely protective of the brand’s imagery. The collection goes into Liberty, Good Hood and Mytheresa.com on 3rd November.
2. A.P.C LOVES L.A
A.P.C’s Jean Touitou is banking big on Los Angeles with a new store on Melrose and two more to come by the end of the year. As always, he’s refreshingly frank with his views – I enjoyed this interview on Style.com in which he expounds on how New York and Paris have lost their creative lustre and what he’s doing to push the A.P.C minimalist aesthetic forward. (But first, please admire the lush shiny flooring – above – made from Spanish ceramic bricks that nods to the Hispanic heritage of the area.)
3. LIBERTY’S PERSONAL BEAUTY CALL
Liberty has just launched a bespoke beauty personal shopping service that I think will do really well. You make an appointment and get a one-to-one with a specialist who gives you unrushed, unbiased advise on Liberty beauty products. The two hour service costs £80 redeemable against purchases. It definitely feels like Liberty has noticed how consumers want trusted, user-friendly advice rather than hard sell and I’d say a lot of that has to be down to blogger influence. It reminds me of the John Gustafson service that Fenwick introduced in the 90s (so successful that the waiting list stretches to years). Read more on Liberty’s bespoke beauty here.
4. SHANG XIA IN SHANGHAI
“What is precious in life? Space is precious, time is precious, love is precious.” I love this quote from Shang Xia’s founder, CEO and artistic director Jiang Qiong’er. The Hermes-owned Chinese brand is in expansion mode, and following Paris and Beijing, this month opened its third store in Shanghai. Its main premise is to draw on Chinese craft and heritage to create a high quality brand for the modern Chinese luxury customer. The quote is from this article in Time Out Shanghai.
5. NIKE UPS THE FASHION ANTE WITH SUPERMODEL CAMPAIGN
Clever Nike is embracing the fashion crowd as never before. Its forthcoming collaboration with Pedro Lourenço was launched with much fanfare last week, starring as it does Karlie Kloss in the campaign shots. As with everything, authenticity is at its core. The product is highly fashionable but function has to come first. But it clearly doesn’t hurt to have Karlie (and a chunk of her million+ Instagram following) endorsing the brand…
WORDS: NAVAZ BATLIWALLA/DISNEYROLLERGIRL