Menswear

Twenty years later: the Hermes tan trainer



Hermes aw98 trainers Vogue Runway

Ten years ago I would have been all over the Sacai x Nike trainer collab (a kind of double-everything monster trainer with a retro vibe). Today? Not so much. I’m well over super-statement trainers and prefer a Nike Air Max shape or a utilitarian gym shoe like a Converse Jack Purcell. (Currently seeking a JP in white – why so elusive, Converse?)

However, I’m feeling the return of the luxe tan trainer, an understated gender-neutral number that kicks the post-ironic, hypebeast trainer roundly in the butt. Do you remember when Hermès did its first trainer? It was in 1998 and part of Martin Margiela’s first collection for the house. A rich conker brown affair, Hermès was the first luxury brand to design a trainer made entirely of leather and thus the ‘Quick’ caused quite the stir. (more…)



Trend report: What to wear and do for SS19



Givenchy ss19 by Corey Tenold

Even though people are sniffy about trends, I still quite like tracking them. The trick is just to pay attention to the ones that work for you. So in this wee SS19 round-up, I’m deliberately ignoring anything overstatementy or hype-y that will have disappeared in a year. And instead homing in on the classics that have been reinvented or lifestyle movements that will impact how we live.

NOGO We’ve reached peak logo (sorry Gucci) and now it’s about deliberately unbranded products. I signed up to Italic last year, which is a membership-based direct-to-consumer company selling unbranded, yet high quality products that come straight from the factory. (more…)



Menswear edit: Holiday Boileau



Holiday Boileau men's logo sweatshirts

Feeling a post-holiday slump coming on? Extend the feel-good factor with a tee or sweat from Holiday Boileau, Franck Durand’s lifestyle line.

I just clocked these upbeat numbers on Mr Porter, so they’re strictly menswear, but hey, it’s 2018, why be limited by gender restrictions? (more…)



Culture and community – how skate brands win at retail



Oktyabr multibrand skate shop in Moscow conceived by upstart brand Rassvet - Pic by Hypebeast

The skatewear industry is one of the few niches managing to circumnavigate the plummeting shifting bricks and mortar retail landscape. Last weekend I went to Soho’s Brewer Street to witness the annual pop-up tour from Basement Approved, an online streetwear community that has evolved into a 360 proposition of physical merch, parties and pop-ups. Outside the appointed retail unit, a small gathering of scruffy-beautiful skate kids milled about guzzling Red Stripe and doing whatever young people do on their phones these days. (more…)