Business of fashion

Much ado about M&S



Being something of an outsider, I have a tendency to defend the underdog in most situations and when it comes to fashion, M&S is the underdog du jour. While recent figures show they have suffered their worst sales for three years with shares dropping by almost 25%, I say, give them another chance. (more…)



Cruise control




This season sees the Resort/Cruise collections go mainstream. As customers are increasingly fashion-aware and exposed to newness 24/7, the onus is on designers to give them more fashion, more frequently. Whereas Cruise used to be something of an also-ran (see this article from 1988!), this season it’s become an event in itself with proper celebs – witness Jennifer Lopez, Charlize Theron and Christina Aguilera at Dior – and coverage in the dailies.

This quote from Karl Lagerfeld on Style.com sums it up:
“It’s not Resort anymore. It’s another collection—in the story of Fall, pre-Fall, Paris/London, pre-Spring, Spring—called “cruise.” It’s like a code name, but the thing is that Chanel needs six ready-to-wear collections a year, every two months completely new things at the shops. There are hundreds of shops all over the world that have to have something new all the time or else there’s no reason to go back. Or else you go to a place like Colette where they see 100 labels. If it’s one label, this label needs to have something new all the time.”

Pic: Style.com



The fast fashion backlash



Cheap chic, doncha just love it? Well actually, no I don’t. Where once New Look, TopShop and H&M ruled, now it’s Primark, Peacocks and George that high street snobs delight in flaunting to their pals – ‘Look, £5 from Primarni!’ Yet, multiply those £5 tops and £10 dresses by 15 (two tops on payday, a quick lunchtime fix frock, another Friday evening frock to wear at the weekend…you see where this is going don’t you?), and that’s around £100 a month wasted on throwaway tat that you’ll be bored of before you’ve got it home. (more…)