Brands

Into this: Waste Yarn Project



Waste Yarn Project

Discovered via an Instagram ad, Waste Yarn Project takes discarded yarns from knitwear factories and knits them into one-of-a-kind sweaters. Why I like them: the oddball colour combos, the colour blocking, the utilitarian silhouettes. They’re pretty pricy but made for keeps. I especially like the boxy ‘Laerke’ design – see more here. (more…)



Meet Finematter: Net-a-Porter for jewellery



Finematter jewellery ecommerce DTC - photo by Hasse Nielsen

Watch out Net-a-Porter, Matchesfashion and Farfetch; Finematter is the fine jewellery site coming to steal your crown.

I first got wind of the Danish DTC jeweller (pay wall) a few weeks ago. Founded by Caroline Chalmer and Mie Ejdrup, two retail strategy veterans, with influencer Pernille Teisbæk on board as a creative advisor, it’s the clean, serene jewellery etailer for the #OldCeline set and, crucially, the woman who buys fine jewellery for herself. (more…)



Oh look, another celeb beauty launch



Humanrace skincare

I’m so cynical about celeb beauty lines and yet completely seduced by this Pharrell-founded skincare brand, Humanrace. I just love this clean, clinical packaging and I hope the products smell of Granny Smiths.

For the marketing campaign, Pharrell has used extreme close-ups of smooth-skinned, modern day influencers, including the artist Blondey and a robotic cancer surgeon called Dipen Parekh. The blurb is all very worthy which is a bit of a turn-off for me. I guess all that needs to be seen is if non-influencer people talk about it and if it’s actually any good. (You can buy it here – when it’s not sold out – from $32.) (more…)



Don’t snooze on these ultra-classic Sunspel knitwear deals



Sunspel grey lambswool crew neck

I’m not really into Black Friday hysteria but these Sunspel knitwear deals (up to 30% off) are worth checking out. It’s a good British-based brand to support with great products.

I recommend their most classic pieces – merino silk crew necks* and roll necks*, lambswool crew necks* and this nutmeg cable knit*, all worthwhile investment pieces that you’ll wear beyond a few seasons. I particularly like the depth of the ribbing on the neckline, cuffs and waistband of the crew necks (all too often, brands mess about with these – please don’t!) and the colour palette. Buy the women’s Black Friday knits here*. (more…)