Brands

Trend report: What to wear for AW24



Miu Miu tweed sweater

Shops are back! Cash is cool! Corporate-core is a vibe! It’s like the 2020s never happened lol. Sweats, leggings and Crocs have been demoted and tailoring and tactile tops have regained their position in the corner office for AW24. And with the global slowdown of luxury, we’re also witnessing the demise of loud logos on clothes and accessories. Instead, discreet luxury totes whisper subtle brand codes (the Toteme ‘T’!) and it’s grocery stores and ‘hypebeast snacks’ that are the new entry-level status signifiers. Oh, and high-end lipstick is the eternal ‘affordable luxury’ treat for uncertain times. Because some things never change… (more…)



Quote of the day: Kate Phelan



Kate Phelan by Paul Wetherell

“I do think we are starting to feel ecom fatigue. We are leaning more towards the desire to have an experience and take time and pleasure in the discovery of new and exciting brands. We live our lives very differently today. We look at our feeds constantly, bombarded by imagery and products to buy. So maybe we need to be more aware as to what people actually do with their time and put the personality of the store at the forefront of the experience.”
Kate Phelan on reviving Harvey Nichols* in her new role as creative director, FT (more…)



On my radar: Marie Marot



Marie Marot

Ok, she’s been on my radar since around 2014, but is Marie Marot on yours? She should be!

This shirt designer is her own best brand ambassador (wait, why isn’t she on Substack?!). Her personal taste is textbook gentlewoman style; in fact, I’m pretty sure she was on my Pinterest board for my book pitch. Think tailored crop pants, Jil Sander or Church’s lace-ups, Charvet socks and – of course – the most beautiful cotton shirts, worn buttoned or unbuttoned. (more…)



Inbox hero: why fashion founder Substacks are the new influencers



Amy Smilovic

It’s only taken oh, circa 15 years, but fashion brand founders (and creative directors) have finally twigged that they are their own best brand ambassadors.

From their first baby steps on Instagram, when the likes of Linda V Wright, Nili Lotan and Tibi founder Amy Smilovic (above) showed their faces and styling prowess, pro tastemakers have gifted their customers a ‘real way’ insight into clever wardrobe building, versatile styling and non-hard-sell (yet paradoxically seductive) selling.

And now they go even better. Substack is proving the perfect platform for sharing not just fashion how-tos but other lifestyle recommendations – from travel to food to business know-how. (more…)