Spring has sprung! We had our first ‘heat wave’ this weekend (17 degrees), which got me thinking about my chore jacket. In a normal spring week, maybe I’d think about wearing this with white Levi’s, polished Derby’s and a thin merino knit (more…)
The Olympics is on pause and Tokyo is at risk of a lockdown, but Shiseido is hoping to lift the spirits with its new J-wellness brand, Baum.
A beautiful ageless and genderless line of high end skincare and wellness products, the 45-item line include make-up removers, cleansers, hand creams, a ‘face massage mask’ and room fragrances inspired by forest bathing and the ‘power of the trees’. (more…)
Both the New York Times and the FT have written stories unpicking the quandary of whether we should be shopping online while there’s a contagious health pandemic going on.
I’ve been wrestling with the same dilemma. (more…)
Pity any new brand launching right now.
I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.
But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).
Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)
