Brands

Buy it now: Drop Out Sports



Drop Out Sports Garbstore

There’s been a lot of chat lately about the return of preppy style, some of it right here on this very site. I thought it was interesting to see that Kent & Curwen showed a few women’s outfits on their AW19 runway last month, I’d like to request some size XS rugbys please!

On which note, menswear retailer Garbstore has just launched a new in-house line of rugby-inspired tops. Called Drop Out Sports, I love that these are all knitted and crafted in England from organic, heavyweight 380-gram cotton jersey for that authentic utilitarian vibe. (more…)



Positive fashion: For Days and the circularity of everything



For Days circularity business model

‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.

For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)



Digital media – what went wrong?



The Sartorialist

It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).

Where did it all go so wrong?

For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)