Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.
/NYDEN’S INFLUENCER DESIGN ROSTER
Just when you thought influencer-commerce had had its day, something new comes along.
H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)
I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock. (more…)
How hard can it be to find a simple, tailored triangle bra? One that’s not too sporty or clingy and has adjustable straps? My usual go-to for A-cup bras is American Apparel; their casual triangle bras have served me for years and I love a sporty stripe. But sometimes you want something more grown up, especially if it might be a bit visible under a dressy blouse or top.
My PR friend introduced me to Rossell bras a while ago and I immediately liked the sound of them. Made in Portugal in silk and cotton, with supportive boned seams and elegant old fashioned S-fastenings, they’re so simple yet gently engineered. (more…)
“In 2018, we need more than just classical notions around what constitutes culture to show where we are today. Sneakers, records skateboards, T-shirts — all these everyday items first appropriated by brands like Supreme and now, in turn, being appropriated by high culture, music and fashion players — are becoming major social markers. (more…)