Everyone’s getting jolly excited about H&M’s new launch – & Other Stories. Pitched as a brand about ‘style’ rather than ‘fashion’, it’s been seeding videos for the last few weeks and launch day is almost upon us (8th March, Regent Street, London).
I’m interested to see what the beauty offer is like up close. (more…)
Being a catwalk model must be the best fun these days; you simply never know what you’re going to be asked to do. From Mulberry’s dogwalkers, to Matthew Williamson’s close-up Vine videos, to Topshop Unique’s model cams and Burberry’s #Beautybooth, there’s so much interactive fun to be had at the shows. Before I left for yesterday morning’s first show, I caught Topshop’s Google+ video of Cara Delevingne doing a circuit of the Topshop Unique runway with a vídeo cam stashed in her handbag. (more…)
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)
Wow, Emily Weiss’s INTO THE GLOSS gets 6 million page views a month. Here’s why…
