Elle Collections – the beauty edit?

For some strange reason I have spent a lot of time writing about beauty recently. Not here so much but in the real world. I’m not a beauty writer by any stretch of the imagination but I’ve found myself taking an interest in beauty trends since they have become such a big part of the fashion show extravaganza.

Looking at Susie Bubble’s surreal nail prints (above) immediately made me think of Elle Collections which has for the last few seasons featured eye-popping full-bleed pages of some of the most showstopping designers’ prints…

Now that anyone and everyone observes and opines on the clothes during Fashion Month, is it not time to expand on the beauty coverage?* Into the Gloss does this brilliantly but they’re one of the only beauty blogs that goes into detail. Maybe it’s time for an indepth Elle Collections-type publication to tell the beauty stories or how about a brand extension – Elle Collections: The Beauty Edit! I for one would totally fork out for a mag that proffered designer-endorsed printed nail transfers within its pages. Wouldn’t you?

*Yes I know I just said it was all too much information, but I’m addicted so what to do?

[Top image: Style Bubble, other images: Elle Collections]

The Telegraph launches ‘fast beauty’

One of the hot topics of discussion in my Q&A with Vogue’s Robin Derrick last week was that of old school journalism versus new school blogs. Robin observed that with the beauty industry especially, brands and consumers are talking directly to each other via blogs and Twitter, effectively making traditional beauty journalism redundant (you can read all the tweets here – read from the bottom up). (more…)