British Designers Collective Pour Homme

Hello boys! It’s your turn to get zhuzhed up in Britain’s finest fashion offerings as Bicester Village’s British Designers Collective pop-up gets a menswear focus. Boasting rails laden with London Fashion Week’s favourite names, from the energy of James Long and Lou Dalton to the classicism of Richard James and Margaret Howell, some of us got a first look last week. Nicely sated following Bistrotheque’s champagne picnic on the train from London, we rampaged through the store rifled through the rails, admiring the choice on offer – my favourites included BStore’s irrisistible print shirts and Dalton’s cheeky shorts. The British Designers Collective is in its third year but this is the first time is has had a menswear focus. A joint project with the British Fashion Council, this year also sees the first dedicated men’s London Fashion Week (from 15th-17th June), meaning it’s all about the boys…

THE POSH PICNIC

THE VERY SIMON G, DISNEYROLLERGIRL, MICHAEL DUCK

GRENSON SHOE HEAVEN

LOVE A BIT OF B STORE PRINT SHIRTING

AND THIS JAUNTY YMC PRINT

SUNSPEL

MAARTEN VAN DER HORST REPRESENTIN

LOU DALTON AND OLIVER SPENCER

SPOTTY SHIRTS FROM EMMETT AND RICHARD JAMES

AND I FINALLY MET THE FABULOUS PRINCESS JULIA!

The British Designers Collective for men is at Bicester Village until 27th June and will be updated regularly with new stock.