Bigging up the bloggerati

Summer 09 will surely go down in history as the season when fashion blogging tipped over into the mainstream. Never have I received so many emails inviting me to blog events, asking for a soundbite or sending me links to big-up-the-bloggerati articles. Today’s Business of Fashion alerted me to an insightful article in The Times that suggests if brands don’t embrace bloggers sharpish, they’ll almost certainly get left behind.

Also out today is the Blogger Vision Q & A I took part in, organised by FTape, the online fashion industry resource. Have a good read on what me and some fellow bloggers (including Style Salvage Steve, Liberty London Girl, Rebekah Roy, Kingdom of Style, The Coveted and Frock Writer) have to say on all things blog and fashion-related.