“Tiffany, a brand stuck in the 60s. Even has the colour scheme of that era. Truly perplexing why any company would pay this for a sinking ship.”
Ouch! LVMH is hoping to disrupt the above kind of thinking, a reaction to the recent news of its $16 billion Tiffany takeover deal. Hard luxury (watches and jewellery) is an interesting category and one that’s ripe for reinvention. Louis Vuitton has been amping up its high jewellery of late with the 2018 appointment of Francesca Amfitheatrof as its artistic director of watches and jewellery (coincidentally previously the design director at Tiffany) and a new line in fine jewellery. (more…)
“For a few seasons, I had been seated with all the new influencers on the front row, which was, to be honest, a quite dreadful experience. As individuals, everyone on the front row was so nice. But the fight for power was exhausting, empty and ridiculous. I had also run out of stories to tell. But I wanted to be a good girl, so I pushed, pushed and pushed. And then, the day before the Chloé show, in my bedroom surrounded by designer clothes, I broke down. I started crying, and I couldn’t stop. I had tried to talk to friends about these feelings that I’d been having for years. All I would hear back in response was, “You have a dream life, don’t let it go.”
Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.
While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)