Anya Hindmarch presents the Bag & Bottle
Oh wasn’t the Anya Hindmarch press day a hoot! An unassuming Belgravia pub, The Star Tavern was highjacked by the Hindmarch clan for the entire week to showcase the aw10 collection. Not content with changing its name to The Bag & Bottle (ho ho!) the team plastered the premises from top to bottom with the Anya Hindmarch name. Most genius touch? That’ll be a toss-up between the AH branded peanut packets and the Beware of Handbag Thieves sign. They even had a special appearance from darts champion Colin ‘Jaws’ Lloyd – now you don’t get one of those at your average press day…
After tucking into a portion of scampi that was several notches above your average pub grub followed by rhubarb crumble that was worth the trip alone, I finally checked out the merch.
Amongst all the dozens of boxy, ladylike bags in all sorts of leather, ponyskin and animal-print, I zoned in on the nylon pouches of which there is one for every type of function. Heaven for a storage freak like me…
Back to the Bag & Bottle. The pub is actually available for bookings for lunch and dinner all the way through til Friday. I can’t guarantee you’ll see Anya herself throwing darts with Mr Lloyd, but you can enjoy a game of AH dominos with your pint and pork scratchings.
24 March, 2010 @ 12:52 am
The quilted logo coats are cool.
That's Not My Age
24 March, 2010 @ 8:25 am
Oh you should have asked, I would have let you include my Colin 'Jaws' Lloyd autograph!
Make Do Style
24 March, 2010 @ 8:41 am
Love the quilted coat and the AH peanuts!
24 March, 2010 @ 11:17 am
Curiously understated marketing – but clever and cool. The clothes and bags look really practical too.
Looking Fab in your forties
24 March, 2010 @ 7:26 pm
I want that coat and the jacket and the….
24 March, 2010 @ 11:07 pm
Genius idea for a press day – just love Anya and her new range.