Anthropologie King’s Road (SPOILER ALERT)- first look

Ahhhh, I’m in retail heaven this week. Today saw the launch of the Harvey Nichols Hub and tomorrow sees the opening of Anthropologie in the King’s Road (why is it called thee King’s Road?). Being Miss ‘I was there first’, I have had a preview and I can tell you it is just as awe-inspiring as any other Anthropologie store. Pictures speak louder than words so here goes:

Before it was Anthropologie, the building was home to Antiquarius, a well-loved but ultimately past-its best warren of fusty antique dealers (and there has been quite the furore over the Anthro takeover). But before that, the building was a gentlemen’s club. This area is a tribute to the ‘library’ area of the former premises…

???Love the pattern clash and these funny little typewritten postcards dotted around ???

I have to admit the homesy merchandise appeals to me more than the fashion buy…

Monogrammed faux pockets stitched to the wall
Natty nautical sailor-esque top. Mmmmm
Ooh, an Elizabeth Lau dress!

Yay for African print skorts!
The book buy at Athro is exceptional…

Oil paintings and pampering products

Canape-watch: Goats cheese, honey and pine-nut tarts!
Canape-watch: Quails eggs!

The store opens to the public tomorrow. Next door is a space that Anthropologie will rent out to various cafes on a pop-up basic, starting with a tea specialist (apparently – it wasn’t ready when I was there). Inside there is also a gallery space that will host 6-week selling exhibitions curated by Anthroplogie’s Keith Johnson. As I’ve said before, what I love most about Anthropologie is the lovingly attended merchandising of the product. The bazaar-like experience of discovering things in the store and the juxtaposition between ultra-expensive antiques, handmade one-offs and £2 soaps is a key part of the Anthro high-low experience. (I had been to a press day earlier at Few & Far and admire the similar high-low bazaar mix there too.) But if you can’t get to the store or you just want to get your hands on the product then guess what, Anthropologie’s UK etail site launches tomorrow too. Let’s shop!