Into this: Waste Yarn Project



Waste Yarn Project

Discovered via an Instagram ad, Waste Yarn Project takes discarded yarns from knitwear factories and knits them into one-of-a-kind sweaters. Why I like them: the oddball colour combos, the colour blocking, the utilitarian silhouettes. They’re pretty pricy but made for keeps. I especially like the boxy ‘Laerke’ design – see more here. (more…)



Meet Finematter: Net-a-Porter for jewellery



Finematter jewellery ecommerce DTC - photo by Hasse Nielsen

Watch out Net-a-Porter, Matchesfashion and Farfetch; Finematter is the fine jewellery site coming to steal your crown.

I first got wind of the Danish DTC jeweller (pay wall) a few weeks ago. Founded by Caroline Chalmer and Mie Ejdrup, two retail strategy veterans, with influencer Pernille Teisbæk on board as a creative advisor, it’s the clean, serene jewellery etailer for the #OldCeline set and, crucially, the woman who buys fine jewellery for herself. (more…)



Oh look, another celeb beauty launch



Humanrace skincare

I’m so cynical about celeb beauty lines and yet completely seduced by this Pharrell-founded skincare brand, Humanrace. I just love this clean, clinical packaging and I hope the products smell of Granny Smiths.

For the marketing campaign, Pharrell has used extreme close-ups of smooth-skinned, modern day influencers, including the artist Blondey and a robotic cancer surgeon called Dipen Parekh. The blurb is all very worthy which is a bit of a turn-off for me. I guess all that needs to be seen is if non-influencer people talk about it and if it’s actually any good. (You can buy it here – when it’s not sold out – from $32.) (more…)



Covid curveball: Gen Z is craving Wall Street style



Yasmin le Bon channelling Wall Street style in Elle France

Can’t say I saw this coming. But maybe I should have.

Apparently, we’re about to see a wave of ironic yuppie dressing In the form of nostalgic backward glances to 80s power dressing via the wardrobe departments of The Crown, American Psycho and Wall Street.

While lockdown 1.0 had everyone (but me) wearing sweats and Birkenstocks, it seems young people are feeling deprived of the corporate armour they may never get to experience. (more…)