Watch the Burberry Prorsum AW15 live stream – and request your personalised Burberry Tweetcam photo



Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)



London Fashion Week AW15: let’s hear it for the girls



Shrimps Hannah Weiland Aw15

In these days of Insta-journalism, a fanciful theme is a gift to the time poor and attention-deficit. It helps tell the story of a collection which is what selling clothes is all about. And our young female designers are particularly adept at it.

On the first day of London Fashion Week AW15, we saw evocative tableaux styled as an art class and a gossipy teen gathering courtesy of Molly Goddard and Le Kilt respectively. Meanwhile, Shrimps gave us beautifully vacant aliens landed on a glittery planet surrounded by stalagmites. (more…)



Ask Alison: On fashion weeks, double screening and the importance of influencer clicks



Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)



Feature: How fashion influencers are disrupting the modelling industry



Julia Sarr-Jamois

Cara Delevinge snapping selfies on the Giles catwalk; Kendall Jenner announcing her Estee Lauder gig on Instagram; the entire Victoria’s Secret show strategically hashtagged on every social stream going – welcome to the world of modeling 2.0. Boom! Suddenly the era of Versace’s lip-syncing supermodels seems rather quaint.

But then I remind myself that it’s nearly 25 years later and the fashion industry itself has undergone its own metamorphosis. (more…)