What Asos did next – get ready for the ‘new in’ app



10 Asos-ss15-press-day

There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)



Would you buy Tom Ford’s minaudiere-friendly Lips & Boys mini lipsticks?



Tom-Ford-Lips-and-Boys

So much hysteria over a lipstick! But you can kind of see why Tom Ford’s Lips And Boys collection of 50 minature lippies is causing a storm. Ford does make exceedingly good lipsticks and these tap into our desire for teeny trinkets while also being rather practical (yep, I totally fell for the marketing schpiel – whoops). (more…)



Buy it now: Joseph AW14



Joseph-aw14-look-book

In terms of sheer lust, Joseph is one of the shows I most look forward to at London Fashion Week. It’s the combination of easy, wearable silhouettes, plus inventive styling and perfect casting that results in a memorable show where you genuinely want to buy everything, not just admire from afar.

Joseph’s heritage lies in generously proportioned knitwear and 80s-90s layers, but modern Joseph is much more of a 90s-00s minimalist-masculine mash-up. (more…)



Ask Alison: How beauty brands are getting up close and personal with digitised stores



Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. (more…)