Heads-up: There’s only three days left to visit Karen Walker’s Candy Bar at Browns Focus before it packs up and jets off on the next leg of its world tour.
If you love Walker’s cult chunky framed sunnies, you can find exclusive colourways here until Thursday 14th August. (I’ve just taken delivery of the above new wave-esque eye candy – thank you Team KW!) (more…)
Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… (more…)
“Your jeans would wear out in the crotch area – and we’re wearing very low rise, low waisted jeans – so you’d put the patches right where you want the girls to look. It was all stratgetically done. It was all done so that a girl would walk into a room and couldn’t help but look there. In retrospect, I now know that is what I was doing. At the time you’d say, “No, I’m just mending these jeans because they’re torn or they’re ripped.” But somehow they were always torn and ripped in the exact right place.”
More on the denim personalisation front. Last weekend I spent a happy hour at Selfridges playing with denim swatches, buttons, rivets and zips to build my own version of 3×1 boyfriend jeans. The New York-based denim brand owned by Scott Morrison (founder of Paper, Denim Cloth and Earnest Sewn) sells its RTW jeans at Selfridges’ Denim Studio (which you can read all about here), but for three days only was also offering its custom service to London denim heads.
I chose my favourite cut of jeans, then configured the best denim, thread colour, pocket style, rivets, buttons and zips to make them up in. It was a truly indulgent experience. (My jeans should arrive in three weeks from the 3×1 denim factory in New York). [UPDATE: This way for the finished article.]
Not quite as intensive but still a fun self-branding service is the monogramming that’s being offered by MIH jeans and Mother Jeans. Both use traditional hand monogramming to stitch initials onto a new pair of jeans.
For your monogrammed Mother denim, head to Selfridges Oxford Street’s Denim Studio this weekend only, where you chosen Mother jeans will be embroidered free of charge while you wait (roughly 30-40 minutes depending what you have done). For your MIH Hawthorne & Heaney embroidered jeans, order the ones you want online and follow the instructions. Your monogrammed jeans should be delivered in two weeks.