Beauty snippets: Marc Jacobs Beauty, Michelle Phan, L’Oreal Nail Art, Michael Kors, Black beauty, meet the perfumers



MICHELLE PHAN LAUNCHED A MAKE-UP LINE – AND SHOWS YOU HOW TO DEFINE YOUR NOSTRILS

Youtube sensation Michelle Phan just launched her own make-up brand. The 250-product collection called ‘Em’, is backed by L’Oreal and launched yesterday. It’s being pitched as a ‘co-created by the community’ line, based as it is on feedback collated by Phan throughout her vlogging career. Find it on Emcosmetics.com. (more…)



Topshop X Shit Bloggers Wear



Topshop-Shit-Bloggers-Wear

Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…

‘The animal print sweat’
Topshop-Sweat (more…)



Buy it now: Liberty London’s new accessory line



Liberty-print-accessories 5

The Liberty London printed canvas accessories that were universally loved at the Liberty AW13 press day have just landed in store. In good time for back-to-school season, not to mention Fashion Month, we have this fine array of pochettes, wallets, tech-cessories and tote bags to accompany us about each any and every kind of business…

Liberty London tote bag, £295
Liberty-print-accessories-tote 1 (more…)



Amanda Wakeley’s shoppable outfit posts



Amanda-Wakeley-On-The-Bed-Campaign

This is a simple but clever marketing campaign I read about on WWD.

Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. (more…)