Pampering suites: adding some TLC to LFW

Forget the press office, there’s a far more relaxing way to fill the gaps between shows at LFW. I’ve been working with Amex to experience all they have to offer at Fashion Week, and away from Somerset House, their Fashion Insider fixers have also set up base at the Fashion Monitor Style Lounge. What’s the Style Lounge? It’s one of a number of pampering suites that seem to have popped up over the last two seasons, designed to add some much-needed TLC to ease the hectic LFW whirl. (more…)

London Fashion Week AW13: Day four highlights

It’s always weird when you see big trends emerging seemingly from nowhere. Part of it is wishing things into existence. I’ll always try to make huge fluffy mohair jumpers and mannish coats a ‘thing’ if it means people will make more of them and keep me well-stocked. In the last four days I’ve definitely seen my fair share of fluffy knits and gigantic coats, plus lots of shiny PVC/patent leather, flared skirts, fur, geometric layering and posh camo patterns. (more…)

London Fashion Week AW13: Day three highlights

Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)

On Amex, Foursquare and consumer interaction at London Fashion Week

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)