Louis Vuitton’s design legacy
Like Cartier, Louis Vuitton has produced a ‘fashion film’ that celebrates the brand’s heritage. Unlike Cartier’s lavish epic of special effects, Louis Vuitton has chosen to tell its story through animation. It’s pretty cool…
Christian Borstlap: Louis Vuitton I on Nowness.com.
The film celebrates the launch of the ‘Louis Vuitton Marc Jacobs‘ exhibition that opens in Paris on Friday. Included in the Marc Jacobs part of the exhibition are a feast of multi media displays including a giant Tumblr page that will show some of the images and objects that makes up Jacobs’ style aesthetic. The Louis Vuitton part highlights the innovation of Louis Vuitton the man, who worked with the newest materials of the time and used design to answer a traveller’s needs (hence a trunk that turns into a bed – sheer genius). While Marc Jacobs has undoubtedly done some great things for Vuitton (hello Sprouse graffiti print), his style of design doesn’t really answer problems in the way that the original Vuitton designer did. I would love to see a guest project where industrial designers create LV fashion items that really have a useful function other than in addition to making us look pretty.
