On Gap’s virtual stylist and Topshop’s ‘Spotted’ feature




Some may say that Gap is widely missing the mark with its Styld-by site but I think it’s rather inspired. Enlisting the individual style of its media partners Lookbook.nu, Refinery29, Rue, Who What Wear and MOG, it features outfits styled on non-models using Gap mixed with their own clothes. (more…)



BRITISH DESIGNERS COLLECTIVE: FIFTEEN MINUTES WITH PREEN



Preen’s Justin Thornton is talking me through their design research process. It involves books, mood boards, deconstructing their archive and a veritable blogroll of online resources. “We photocopy from books and create mood boards from that to focus where we want to go. An element of the mood board might be a detail, or else it might just be an attitude of a woman,” says Thornton. (more…)



Library corner: Heads: Hair by Guido




I had totally forgotten about this Guido Palau hair book from 2000. After I spotted it in the staff room at London College of Fashion a couple of weeks ago, I got straight on Amazon and ordered a copy. (more…)