The Convenience Store

No sooner has one caught one’s breath after the razzmatazz of fashion weeks left, right and centre does launch season begin with a zillion different shop openings, high summer previews and A/W press days. In the fortnight ahead I have another Joseph shop relaunch to attend (poor me), press days for Harvey Nichols, Paul Smith, Lulu Guinness, Swarovski, Blow PR and so on and so forth. That’s not including the flood of invitations set to arrive next week for the rest of the press days or the Fashion Business Club talk with Alexandra Shulman I’m attending on 26th March.

On Thursday night it all kicked off with the launch of the clever new pop-up shop by The Convenience Store. The Convenience Store is taking a three-week sabbatical from its home in West London (next door neighbours to Rellik vintage store to be exact) and has taken up residence in the chi-chi environs of the St Martins Lane hotel.

What caught my eye? Ooh, where to start? Wonderful shoes by Camilla Skovgaard (those are her legs and sexy shoes below. If you think they look hot, you should see her face!), raunchy Pam Hogg catsuits, T-shirts and credit-crunch-friendly mugs, sequinny sportswear by Sophie Hulme, lots of lovely Ann-Sofie Back and A.F Vandevorst and plenty of Gareth Pugh including a ventilated armour dress which one commentator was overheard unkindly referring to as looking ‘like an airconditioning unit’, meow!

Everyone was networking like crazy – I have never been given so many business cards – and bemoaning the state of the industry. It was quite nice in a way as everyone is in the same boat and not bothering to hide it. There was a good flow of champagne, much gossip and laughter and a great procession of fashiony characters including Fred Butler, a rosy vision in head-to-toe pink, Pam Hogg, Steven Rellik, various mums-of-designers and handsome blogger Pelayo with the most perfect quiff ever. Topics of conversation: Blogging, men in skirts, Twilight the movie, Starlight Express the musical, soulful house clubs, street parties, press day goody bags and the price of toothpaste. You can’t buy toothpaste at The Convenience Store but you’re in for a treat if you’re after cutting edge, collectable fashion.

The Convenience Store is at the Front Room at The St Martins Lane Hotel, 45 St Martin’s Lane, WC2 from March 19th-April 9th