Tag Archives: Youtube
What’s the fuss about Google Plus?
I joined Google Plus a long time ago but like a lot of people, I never really got my head around it. And at that stage you couldn’t have brand Pages, only personal profiles so I couldn’t have one for my blog. (It doesn’t like pseudonyms and refused to believe my name was ‘Disney Rollergirl’ for some reason – can’t think why). However a while later, when it launched Pages, I gave it another go and now populate it the way I do Facebook. I also follow a bunch of fashion bloggers and brands so it works like a kind of Google Reader, allowing me to read their blog posts and updates in an easily digested format.
But the big appeal of Google+ only came to me last Christmas. Google+ gave some of its fashion influencers a big push and collaborated on a bunch of highly engaging and entertaining Google Hangouts. Anyone on Google+ can do a Hangout; just decide on your topic of discussion, invite your followers and press the button when you’re ready to start ( oh wait, you need to enable the Hangout function first). Lyst, Bag Snob, Vanity Fair and Eva Chen are the early adopter Google+ evangelists who do regular Google Hangouts on subjects like accessory trends, gift shopping, modelling, beauty launches, basically, anything that will get viewers watching and asking questions. (Only nine speakers can be in a Hangout but you can participate by submitting questions and comments in the comments box before or during the chat.) The best bit is that after the chat, the conversation/Hangout goes on YouTube and sits on your Google+ page for later viewers. And of course, you can embed that code on your blog afterwards too.
Fashion brands are just starting to use Google+ and Google Hangouts to close the gap between the brand and the customers. Topshop famously used it for its AW13 show, interviewing the Topshop design team on a Hangout and giving online viewers a model’s eye view from its Model Cam. This week, Versace is relaunching the Versus brand with a Google+ ‘photo walk’ and a Google Hangout.
Google Hangout isn’t perfect, sometimes the quality and sound is a little iffy as you’re using your computer webcam, but actually I don’t mind that because I think it’s less intimidating. All that said, I haven’t taken part in a Google Hangout yet, but I have got a few ideas up my sleeve.
You can follow me on Google+ here – just sign up, type Disneyrollergirl in the search bar and look for the name with the verified tick next to it. Or if you’re already on Google+, just click here and add Disneyrollergirl to your circles. In the meantime, here are some previous Google Hangouts to entertain you…
Ooh la la, have you seen Charlotte Olympia’s SS13 collection?
I knew I was going to like Charlotte Olympia’s SS13 collection when I got a glimpse of the chi-chi perfume bottle clutches a few weeks ago. But seeing the whole collection up close, I’m in love, lust, admiration and adulation. Where to start? Wicker wedges, satin espadrilles, cotton kitty pumps, poodle (poodle!) shoes, embroidered ‘newspaper’ clutches, genteel heels, “ooh la la” flats – there’s just so much to adore in this witty Paris-themed collection (which lands in February). Continue reading
Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy
Guest post by occasional DRG contributor, Alison Bishop
First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). Continue reading
VIDEO: Social media is the new press release by DKNY
This is so brilliantly executed. DKNY made a video to piggy-back on the Olympics and promote its new flagship at 27 Old Bond Street. Ever the digital pioneer, it has also created DKNYfx, which according to WWD is an augmented reality smartphone app designed to stand as the brand’s digital platform. If you’re out and about in London today or next Saturday, also look out for DKNY’s model street teams who will be distributing non-digital postcards to be swapped in-store for a free tote…
Meadham Kirchhoff for Topshop: Wish you were there?
A recent interview with Topshop‘s Kate Phelan revealed that the creative director plans to make its designer collaborations bigger and better. “I think before, the collaborations have always been seen as something quite small compared to the rest of the business. There’s so much potential in the relationship we have with the designers, we should maximise it.” And what great sense that makes. Prime example: last week’s Meadham Kirchhoff kitschfest – an all singing and dancing in-store extravaganza at the London Topshop flagship. Wish you were there?
Skateboarding 1975-1977
Beautiful footage…
On Carine Roitfeld’s new magazine, Hearst’s YouTube channel and the future of fashion magazines
My take on The Future Of Fashion Magazines is generally that the collectable bi-annuals will continue and the commercial monthlies will eventually migrate to online-only. My Self Service magazines with their endless photo-editorials and long-form interviews have stood the test of time because they’re not topical (there’s no news or celeb interviews promoting their latest film-slash-beauty contracts), so the content is more ‘pure’. All the attention right now is on Carine Roitfeld’s forthcoming ‘fashion book’, CR Fashion Book (which is really a bi-annual magazine) and from this WWD article, the format looks to follow my theory. Only spreads and long form articles will be featured while the gaps between the twice yearly issued will be filled with more immediate, newsy online content.
Obviously, this switch won’t happen overnight. There’s still a huge market for print mags (evidenced by my own monthly tower of glossies), but the generation in its early teens now most likely won’t have the nostalgic connections to print magazines as we know them, so won’t continue to buy the Glamours and Grazias as we do.
And there’s another big development in magazines coming very soon indeed. Hearst’s tie-up with Youtube, a fashion channel called Hello Style launches on Saturday. I imagine these weekly digital TV shows from the likes of US Marie Claire, Harper’s Bazaar and Cosmopolitan will have far reaching implications for the editorial industry as we know it, so I’ll be watching closely. Will you?
Advanced Style the movie
A great video for a Sunday afternoon, this is the trailer for the Advanced Style film. Hurry hurry hurry hurry hurry up and come out already…
This is a video (by Lina Plioplyte who also director the above) of the Advanced Style NYFW party, hosted by Tavi…
Hermes pop-up scarf boutique at Harrods
If this year wasn’t all about extravagant scarf prints, next year certainly will be. If you’re going to buy a posh silk scarf, you might as well make it an Hermes one and to entice you even more, Hermes has set up a special pop-up scarf boutique at Harrods (in the Room of luxury 2 on the ground floor) where every Wednesday and Friday afternoon between now and 2nd January 2012, you can learn how to tie a scarf like a pro. Continue reading
