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THE DRG STYLE INDEX: L’Oreal, Pop & Suki, Gosha Rubchinskiy, Creme de la Mer, COS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. LOREAL’S BRIT BEAUTY SQUAD
LOreal UK Squad Ruth Crilly
I’m not mad keen on phrases like #squadgoals, #slay and #girlboss but I’m making an exception for L’Oreal Paris’s new Brit beauty squad because Ruth Crilly is in it. (more…)



First look: The Google-ification of Fashion Week



New York Fashion Week Google Kate Lanphear

At 9pm, UK time last night when I turned on my phone I was alerted to a new Google notification. Did I want to know what was going on at NYFW?

Hey, why not? (more…)



THE DRG STYLE INDEX: AMI, CALVIN KLEIN, HADES KNITWEAR, L’OREAL



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AMI COMES TO LONDON

French brand Ami opens a London store in Duke Street
It’s open! The long-promised Ami menswear store in Duke Street is finally a reality. Alexandre Mattiussi’s menswear brand is like an elevated version of A.P.C and I must say, it looks just as good on a girl… (more…)



Long read: Why festivals are a gift to the beauty industry



Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)