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THE DRG STYLE INDEX: AMI, CALVIN KLEIN, HADES KNITWEAR, L’OREAL

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AMI COMES TO LONDON

French brand Ami opens a London store in Duke Street
It’s open! The long-promised Ami menswear store in Duke Street is finally a reality. Alexandre Mattiussi’s menswear brand is like an elevated version of A.P.C and I must say, it looks just as good on a girl… (more…)

Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)

Beauty bits: Marc Jacobs Beauty, Allure Youtube, Tom Ford, Lipstick.com, contour mania, the Taviettes, Diptyque, YSL

MARC JACOBS BEAUTY COMES TO LONDON

Marc Jacobs Beauty

So Marc Jacobs Beauty arrived in London a couple of weeks ago and no one knew. Not even British Beauty Blogger! I stumbled upon the entire range of it in the Marc Jacobs Mount Street store (after a quick recce of Celine – retail heaven). It’s not cheap but the colours are stunning and the lipstick packaging is right up there with Chanel’s push-click cases. The staff are super helpful and encourage you to try the products, but I haven’t yet. I definitely will soon though… (more…)

London Fashion Week SS14: Day 1 highlights

Felder-Felder-ss14 3

My LFW day one highlight was also the event that took the most time. As media partner for Max Factor’s first ever London Fashion Week live make-up lesson on Google Hangout, I had a call time of 8am to do backstage beauty tweeting at Felder Felder.

For three hours I took notes from Max Faxtor make-up artist Mel Arter, tweeted and Instagrammed, updated the event page on Google Plus, then watched the show – a dreamy, underwater-inspired parade of mermaids with attitude. (more…)