Yasmin Sewell

How influential are fashion influencers?



Caroline-Issa-to-create-collection-Nordstrom

There’s an interesting shift going on in fashion right now, that Fashionista summed up quite succinctly. It’s all about those stylish women whose job descriptions you can’t quite put your finger on because they morph so readily from one thing into another. It all stems from street style though, a certain fashion insider with a certain look, who gets a following on blogs then on her own Instagram (it’s usually a ‘her’) and then… lands her own collection. (more…)



The Bicester Brit factor



Bicester Village Designers Collective

What better way to spend a weekend than heading down Oxfordshire way to Bicester Village? If you do, you’ll be well rewarded, with the fifth British Fashion Council Designers’ Collective pop-up offering plentiful pickings of our celebrated womenswear talent. Curated by Yasmin Sewell, this year’s edit is the best yet (no filler!) and better still, it comes with a new art twist. The Royal Academy has jumped on board, so there are limited edition prints to buy from Royal Academians including Gary Hume and Grayson Perry. (more…)



Zara embraces tastemakers with social commerce campaign



Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. (more…)



Yasmin Sewell curates Beach In The East



Yasmin-Cho-Poland-Street

That photo above is from the Disneyrollergirl archives, AKA a pile of scrapbooks and box files containing years worth of photos, cuttings, and ephemera that I’ve held onto ‘just in case’. Yasmin Cho was a late ’90s shop on a first floor in Poland Street, an out-of-sight destination that you had to want to find in order to visit it. Run by Yasmin Sewell, it stocked a curated mix of under-radar labels like Susan Cianccolo, Carol Christian Poell, and Rick Owens. You had to press a buzzer to get in and the sign on the door was made up of coloured sticky dots. Fast forward 15 years and Yasmin Sewell’s early concept has come full circle with a Shoreditch pop-up space called Beach In the East. (more…)