Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!
Happy Halloween! Last week after a loooong day spent installing a giant-size scrapbook onto the walls of Blitz vintage department store in Hanbury Street, I headed to Lambs Conduit Street to check out another installation. Quentin Jones has turned the windows of the wonderful Darkroom concept store into ‘HAUNTED’, a witty, witchy 3-D assemblage featuring her signature photo-montage and moving image. (more…)