Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home
More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)
The voluminous, boxy silhouette is hands down the defining shape for this decade. I love anything that’s oversized, masculine and luxurious but I can’t help wondering how much longer the Celine aesthetic can endure?
Whistles has managed to boil the essence down to a signature that works for its own customer; tailored trousers, walkable shoes, sleek bags and brilliant coats that are directional (but not overwhelmingly so) and practical. And warm! (more…)
London designers are known for their youthful experimentation but they’ve becoming equally adept at delivering polished wearability. Day two’s highlights included Lucas Nascimento’s sheer, precision-cut layers (above and below), Joseph’s serene sportswear and Whistles’ luxe leather separates.
Even J.W Anderson surprised with extreme commerciality on his catwalk (combined with clever creativity of course), giving us that spring perennial ‘nautical chic’ his way, involving strategic cut-outs and rope details all accessorised with fetishy floppy leather hats. (more…)
The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…
1. BELLA FREUD’S BRAND EVOLUTION
I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? (more…)