Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home
More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)
The voluminous, boxy silhouette is hands down the defining shape for this decade. I love anything that’s oversized, masculine and luxurious but I can’t help wondering how much longer the Celine aesthetic can endure?
Whistles has managed to boil the essence down to a signature that works for its own customer; tailored trousers, walkable shoes, sleek bags and brilliant coats that are directional (but not overwhelmingly so) and practical. And warm! (more…)
London designers are known for their youthful experimentation but they’ve becoming equally adept at delivering polished wearability. Day two’s highlights included Lucas Nascimento’s sheer, precision-cut layers (above and below), Joseph’s serene sportswear and Whistles’ luxe leather separates.
Even J.W Anderson surprised with extreme commerciality on his catwalk (combined with clever creativity of course), giving us that spring perennial ‘nautical chic’ his way, involving strategic cut-outs and rope details all accessorised with fetishy floppy leather hats. (more…)
The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…
1. BELLA FREUD’S BRAND EVOLUTION
I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? (more…)
What I wore: this Joseph mohair colour block jumper, on loan from Mywardrobe.com with my favourite Joseph Queen trousers and John Moore boots. This jumper might never make it back to its press office rail…
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)
Leather dungarees: yay or nay? These are from Whistles, I’ve seen them in the flesh and they look really, really good. The cut is superb, the leather is ultra-soft (that’s the key) and the detailing is minimal. I think the crucial bit is the length of the rise and the slightly loose fit around the bum and thigh. I can’t say I’m looking forward to the cheaper quality imitations but if you manage to get these and look as effortless as this in them, kudos to you!
Last weekend I was featured in The Guardian, picking out my favourite high street pieces from Whistles. I chose its boyish coats, tailored tees, a little red long-sleeved dress, a pyjama-style blouse and some minimalist leathergoods as my seasonal edit. (more…)